My Portfolio FAUZELLA MAKITA JOURE MULYA

Hallo , I’m Fauzella Makita Welcome to My Portfolio.

A short story about me

Product Management | Account Executive | Campaign & KOL Specialist

A professional with over 4 years of experience in the beauty industry, currently working in Product Management Marketing. Previously held roles such as Account Executive, Campaign Strategist, and KOL Specialist, with expertise in influencer relations, strategic campaign execution, and project coordination.

Email	:	fauzellamakitaa@gmail.com
Age	:	30
Phone	:	087843225837
Address	:	Kota Bandung, Bandung, Indonesia

Degree	:	Bachelor, A graduate with a Bachelor's degree in Law from Sekolah Tinggi Hukum Bandung, majoring in Civil Law.
Current occupation	:	Product Management

Contact Me

Insurance Admin

2 Years

KOL Specialist

1 Years

Account Executive

1 Years

Product Management

Until Now

I have been able to experience & develop this type of skill.

I have gained extensive knowledge and experience from my college years to my four years of professional work, developing both soft skills and hard skills. In the ever-evolving world of digital marketing, creativity, the right strategy, and a deep understanding of the market are the key factors in creating a significant impact. I believe that mastering Influencer & KOL Marketing, Client Management & Negotiation, and Market Research & Data Analysis allows us to build strong relationships with customers and create campaigns that are not only engaging but also valuable for businesses. Every challenge is an opportunity to learn and grow. With a data-driven approach, innovative product strategies, and effective communication, I strive to deliver the best solutions in every project I undertake. Success is not only measured by the results achieved but also by the positive impact we create for brands, clients, and audiences. I am committed to continuous learning, adaptation, and innovation to contribute at the highest level in the digital marketing industry. My goal is to build sustainable and relevant strategies that thrive in an ever-changing industry landscape

Basic Skills

Simple Graphics Using IDE
Video Formality & Short Video
Data Analitic Using IDE
Manage Docs, Sheet, Slides

Language

English Fluent

Personal Skills

Influencer & KOL Marketing

100%

Client Management & Negotiation

95%

Market Research & Data Analysis

90%

Digital Campaign Management

95%

Product Strategy & Brand Development

100%

Communication & Public Relations

95%

"My motivation is customer satisfaction. Trust me and trust your growth asset management to my expertise gained over the years. My goal is continuous achievement.!"

Fauzella Makita

Product Management

More specifically, my personal skills.

Influencer & KOL Marketing

I have expertise in Influencer & KOL Marketing, where I strategically collaborate with key opinion leaders to enhance brand awareness, drive engagement, and boost conversions. By leveraging data-driven insights, I identify the right influencers, craft impactful campaigns, and ensure authentic connections between brands and their audiences.

Client Management & Negotiation

I excel in Client Management & Negotiation by building strong relationships, understanding client needs, and delivering tailored solutions. With effective communication and strategic negotiation, I ensure mutual success, long-term partnerships, and optimal outcomes for both clients and the business.

Market Research & Data Analysis

I specialize in Market Research & Data Analysis, utilizing data-driven insights to identify trends, understand consumer behavior, and optimize business strategies. By analyzing market dynamics and customer preferences, I provide valuable recommendations that drive informed decision-making and competitive advantage.

Digital Campaign Management

I excel in Digital Campaign Management by planning, executing, and optimizing data-driven marketing campaigns. I leverage the latest digital tools and strategies to enhance brand visibility, drive engagement, and maximize ROI, ensuring impactful and measurable results.

Product Strategy & Brand Development

I specialize in Product Strategy & Brand Development by creating innovative positioning strategies and strengthening brand identity. Through market insights and consumer behavior analysis, I craft compelling narratives that enhance brand recognition, drive customer loyalty, and ensure sustainable business growth.

Communication & Public Relations

I excel in Communication & Public Relations by crafting compelling messages, building strong brand reputations, and fostering meaningful connections with audiences. Through strategic storytelling and media engagement, I enhance brand visibility, credibility, and public trust.

Education

Sekolah Tinggi Hukum Bandung - Bandung

Bachelor, A graduate with a Bachelor's degree in Law from Sekolah Tinggi Hukum Bandung, majoring in Civil Law.

Experience

Klik button/periodic for detail experience

Product Management

Scope of Work as a Product Manager:

Managing Product Lifecycle – Oversee the entire product journey from concept to launch, collaborating closely with design and marketing teams.
Data-Driven Decision Making – Analyze product performance using insights and analytics to optimize strategies.
Cross-Functional Coordination – Work with production, marketing, and sales teams to ensure product success in the market.
Product Roadmap Development – Create and maintain a strategic roadmap, ensuring alignment with timelines and budgets.
Continuous Optimization – Refine product strategies based on performance analysis to drive growth and market competitiveness.

Klik button/periodic for detail experience

Key Opinion Leader (KOL)

Scope of Work as a KOL:

Brainstormed with the strategic and account teams to increase marketing engagement by collaborating with >100 specific KOLs/Influencers
Collaborated and coordinated across multiple teams and departments for the execution of more than 20 successful campaigns.
Developed and executed influencer marketing strategies that resulted in a >40% increase in follower growth and engagement.
Optimized campaigns to ensure all goals were achieved, contributing to a 50% increase in brand awareness.
Managed KOL/Influencer timelines, brief campaigns, and processed over 100 invoices monthly, ensuring timely and accurate payments.
Managed the creation and dissemination of over 600 content blasts monthly from KOLs.
Maintained excellent relationships with internal and external stakeholders, ensuring smooth communication and campaign execution.

Klik button/periodic for detail experience

Account Executive

Scope of Work as a Account Executive:

I managed positive relationships with internal and external stakeholders to ensure constructive collaboration and impactful outcomes. I ensured campaigns and product launches adhered to schedules and collaborated with internal teams to plan and execute projects successfully. I organized requirements for photoshoots, video shoots, OOH, and TV commercials, and served as a liaison between all parties to meet company objectives. Additionally, I prepared meeting agendas, attended discussions, and compiled actionable reports. I also negotiated and managed partnerships, overseeing cooperation payments, proof of payment, and proper tax reporting to maintain effective and compliant collaborations.